“There are moments when you feel like giving up – and that’s often when it becomes clear whether a business will truly grow.”

In this episode of Community of Trust, Jean-Marc Noël talks to Marius Rossell, Founder and CEO of the Spanish e-commerce agency TRILOGI, about 25 years of entrepreneurship, technological change, and why trust is a decisive success factor in the Spanish market.

Marius Rossel has been part of Spain’s e-commerce journey from the very beginning – long before online shopping became mainstream. In an open and honest conversation, he shares his key learnings: building a business without established role models, navigating Spain’s strong regional differences, and deciding how retailers should approach AI today. One thing becomes clear: trust is not created by tools or trends, but through consistency, high service quality, and genuine closeness to customers – both online and offline.